Tuesday, October 7, 2008

Using RSS Aggregators For Search Engine Rankings

How could it be possible for almost anyone to get a blog, web pages, affiliate site or other website into the first pages of the search engines? It's possible through the power of "RSS," which stands for "Really Simple Syndication."

As a practical matter, RSS works something like you've seen with television between networks and local television stations - and also between "syndicators" and local stations and/or cable outlets. Here the networks broadcast their programs and advertising through hundreds and hundreds of affiliated local station "feeds" in order to reach the mass audience all over the country (or the world.) The television syndicators use the same model in feeding material to stations and cable operators.

On the web, Really Simple Syndication, RSS is a way of finding bits of content made available by others on the internet, that we are permitted to post on our own websites. And conversely, it is a method whereby you can offer whatever content you put out on the wab, and make it available to others to put on their websites to reach more and more eyeballs. If you have material of any sort coming out on the web at 10. 100 or 1000 different websites - or more - it stands a greater chance of being viewed by a larger overall audience than it can be found only on your own website, page or blog.

As of this writing, not many people have learned how take advantage of RSS for Search Engine Optimization (SEO), or are sharing that information. But if you understand that a primary use of RSS in SEO is to generate backlinks, then you will probably start to figure it out for yourself. Especially once you know that your links that come through RSS do not get published with "nofollow" tags that would stop the search engines from counting their value.

So, Let's stop and talk about RSS Aggregators for a moment. An RSS Aggregator is a website that displays your web content in RSS Feeds from your blogs and free sites - INCLUDING YOUR ACTIVE LINKS.

If you are careful not to abuse the capability, placing your RSS feeds across these aggregators can provide you with impressive rankings in the search engines. Best of all, the presence of these links will cause your brand new sites and pages to get indexed very quickly - often within hours!

The effectiveness of this technique lies in the fact that, using RSS and the aggregators, you will piggyback your posts and links therein on the very high authority and search rankings of the RSS Aggregators, themselves, rather than that of your own site!. Do you care whether a surfer finds your content because a search engine found and delivered a blurb and a link to it via the RSS Aggregator on the first page - or via your own site directly, which probably ranks much lower and can't be found at all?

When you use RSS aggregators to make your web material (and links) available to others, you indirectly receive the benefit of the aggregator's search engine ranking, instead of your own. This fact alone massively increases your content exposure in the search engines - irrespective of the fact that you are gaining backlinks to your own site that do not contain the nullifying "nofollow" tag and power for your own site.

In fact, using software products that help automate the process of posting to RSS Aggregators, you can take a feed from a brand new blog, along with some relevant tags, and get it indexed in Google in mere hours! It is very worth your while to learn more about using RSS to improve your search engine rankings. Best of all, it's a technique than can cost little to nothing!

Written by Alexander Gray. If you want to learn more about the amazing power of RSS in SEO to put you high in the search engines, and how to automate such processes, visit http://content-robot.info

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